Episode 2: Building a Thriving Consulting Practice: From Zero Experience to Success

In this episode, Lexi Boese shares her journey of building a successful consulting practice, starting from an unconventional path right out of college with no corporate experience. She discusses how she overcame initial challenges, developed her confidence, and created a thriving business that delivers both financial success and lifestyle flexibility.

Key Discussion Points:

- Starting as a consultant with no corporate experience and how she turned this potential disadvantage into a strength

- Her strategy for gradually raising rates by testing higher price points when demand was high

- The relationship between pricing and client quality - how lower rates often attract more demanding clients

- Overcoming the fear of having no work and how facing this fear led to greater confidence

- The importance of trusting your gut instincts in business decisions

- How she differentiates herself in a crowded market by fighting for her clients' success

- Her approach to solving problems for clients through comprehensive digital presence analysis

- Daily routines and time management strategies for consultants

- The breakdown of time spent between client work (80%), business development (2-10 hours/week), and business administration

- Marketing strategies focused on referrals and relationship building

- Her perspective on building a business that prioritizes lifestyle goals over purely financial metrics

About Lexi Boese: Lexi is the founder of Digital Opportunist, where she helps businesses optimize their digital presence and increase ROI without increasing spending. She works as a fractional CMO and digital strategist, specializing in comprehensive funnel analysis and optimization.

Connect with Lexi:

LinkedIn: https://www.linkedin.com/in/lexiboese/

Website: yourdigitalauditpro.com